What is Advertising Design?
Definition: Advertising Design can be defined as neither a formula that is magical in nature nor the pre-set rules that consist of color shades, lines, images, typefaces, and graphic elements amongst other specifications in order to come up with a design that is edgy and eye-catching in nature and order.
But it is to be noted that Advertising Design is highly dependent on the requirement of the client along with the nature, technicalities, features, functions, and appearance of the product or service offered by the firm in the market.
The Advertising Design that has well-established design elements and a strategically planned layout is sure to impress the consumers as the design that is articulated in a smart fashion compels the consumer to indulge in the purchase of product or service offered by the firm.
Methodology to develop a good and creative Advertising Design
Designing majorly harps about the idea that is creative in nature and order and when we come to talk about the creative idea, it is dependent on the project brief and the clear understanding of the goal of the project. And once all of it is in place, the agency and the marketing department of the firm need to conduct market research in order to understand the behavior of the potential customers in the market.
If the client needs a punch line, title, copy with the image or graphics; all of it has to be figured out in advance. And once all the material is ready with you, can come up with a design that is creative and unique.
The strategy of a creative Advertising Design
A clearly defined strategy and the idea that is path-breaking in nature are the vital components of the creative advertising design. The strategy comprises the following vital and essential components mentioned below:
Simple: Always try and keep the layout simple and clean. Make sure to put pictures that are large at the top, the body of content in the middle, and the logo and call to action details at the right-hand side bottom.
Balance: For the design to be attractive and clear in nature, you have to follow the rule of symmetry in design. Organize all the elements including imagery, title, content, logos, blocks, and illustration so that all of them are in proper symmetry and balance.
Proportion: It is to be noted that the color and size of the graphic elements is to be determined by the surroundings and the importance of the illustration design. For instance, the idea that is important or the image that conveys the message needs to be larger than the other elements so that it appears distinct and eye-catchy.
Unity: First and foremost, you will have to figure out the focal point in the Advertising Design where you want the audience to focus. Aftermath, highlight the focal point and dim the surroundings, designs, background, and color of other elements. Make a note that visuals, language, and the overall presentation have to be in unity and tandem with one another.
Contrast: Creating contrast in the design grabs the attention of the viewers.
Consistency: Always maintain consistency. It has to be maintained from page to page for the audience to understand the different elements of the ad.
Photo: Use a high-resolution image as it attracts the instant attention of the audience.
Proximity: Proximity in the design is yet another important element to be taken into consideration a sit compels the audience to think about the design of the ad.
Colors: The selection of color shades is one of the most crucial tasks whilst designing the ad. Usually, the black and white play of colors is quite boring, and adding a splash of colors in moderation makes the ad lively and vibrant.
Checklist of Advertising Design
Are all the elements in the ad are balanced in nature?
Does the ad have all the important and vital elements such as tagline, logo, call to action, images, graphics, content, and price amongst others?
Is ad making any sort of false promises?
Is there is a deceptive element?
Is ad clear, crisp, and precise in nature and presentation?
Strong Advertising Design
With the changing dynamics of the market, it is becoming quite important for businesses to have a strategic and effective Advertising Design campaign. Its main intention is to attract new customers in the market and retain the existing ones.
But it can be a task with the high levels of competition and evolving preferences of the buyers. Hence, it is important for the ad to be very effective, creative, and clear.
Pinky is an MBA in Marketing from the University of Mumbai. She loves helping people out in learning Marketing and sharing latest ideas and tactics for growing businesses.