Ambush Marketing

Ambush Marketing

Ambush marketing is a way of marketing in which marketers/advertisers of a brand ambush a specific event while competing for more …

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Advertising Management

Advertising Management

Advertising essentially put is telling and selling the product. Advertising Management however is a mind-boggling procedure of utilizing different media …

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Verbal Communication

Verbal Communication

From the very beginning, human beings have always been communicating via some type of verbal communication. Even before the inception …

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Merchandising

Merchandising

Definition: Merchandising is the practice that contributes to product sales to a retail customer. For a retail store, merchandising denotes …

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Brand Extension

Brand Extension

Brand extension is a strategic marketing practice that businesses or brands with a good brand name for a specific product …

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Brand Equity

Brand Equity

Brand equity is a marketing and branding term used to describe the value of a product or service because of …

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Brand Design

Brand Design

Brand design is a marketing practice used to design, incorporate and implement different visual or symbolic elements related to the …

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Brand Community

Brand Community

A brand community is the community of the people/users/consumers who are emotionally invested in a brand. The community members follow …

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Brand Communication

Brand Communication

Brand communication is a combination of different marketing and branding activities that companies, brands, or businesses use to interact with …

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Brand Promise

Brand Promises

A brand promise is a value or experience that a brand promises to its customers every single time when they …

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Brand Awareness

Brand Awareness

Brand awareness is the familiarity that the target audiences/consumers have with a brand, product, or service. It represents how familiar …

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Brand Board

Brand Board

A brand board is a document that contains different brand elements like logo, icons, taglines, color palette, etc for the …

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