Breakthrough Advertising
The concept and advertising strategy of Breakthrough Advertising was developed by the ace copywriter Eugene Schwartz in the year of …
Pinky Bhasin
Advertising Budget
An Advertising Budget is an estimation of an organization’s promotional expenditure consumptions over a specific timeframe. All the more critically, …
SWOT Analysis
Define SWOT Analysis SWOT (strengths, weaknesses, opportunities, and threats) can be defined as an analytical structure used to assess an …
Body Language
Body language lets you speak without words. You can be more powerful through your body language, plus if you can …
Different Means of Communication
When we are writing this post for you, it is nothing but a written form of communication through which we …
Conversational Skills
Do you want to build better relations with people? Then paying attention upon your conversational skills is pivotal. If you …
What is Communication?
Seeing the widespread presence, unending relevance, and eternal significance of communication, folks get confused about ‘what is communication actually’. If …
The 4 Main Communication Styles
Supervisors, leaders, or managers who are well adept in distinctive communication styles incorporate the adaptability to adjust their interactions as …
How to Improve Communication?
Are you facing issues while communicating with your team members? Do you want to reduce hassles of misunderstandings with your …
Interpersonal Communication
What is that one thing that is making the world function? Well, it’s interpersonal skills. Imagine not communicating at all …
Non-Verbal Communication
Nonverbal communication is responsible for more than 55% of the total communication that we do in our day-to-day lives. On …
Active Listening
Active listening refers to the set of soft skills that include paying attention, reflecting, withholding judgment, clarifying, sharing, and summarizing …
Asynchronous Communication
Asynchronous communication is a process of communication in which the exchange of information is independent of time and participating members …
Berlo’s Model of Communication
Berlo’s model of communication is associated with the emotional aspect of the message that affects the individual components in the …
Aristotle Model of Communication
The Aristotle model of communication is mainly focused on the speaker’s role to deliver a speech on an occasion for …
Brand Leadership
Brand Leadership alludes to the methods and strategies that firms use to advertise products or services. Generally, the brand leader …
What is Branding?
What is Branding? Definition: As per Kotler & Keller’ 2015, the concept of Branding can be defined as “Branding is …
Radio Advertising – Meaning, Benefits and Tips
Radio Advertising is a type of advertising strategy that utilizes the radio – both conventional stations and satellite and internet …
Selling Concept – Definition, Origin and Features
Definition: Selling Concept can be defined as the one that harps and reflects on the thought that the customers of …
Goleman’s Six Leadership Styles
Emotional intelligence is one crucial factor in leadership. The “father” of emotional intelligence, Daniel Goleman, in 2002, formulated Goleman’s six …
Viral Marketing
Viral Marketing is what can create premium and the potential offer of a brand or product through messages that spread …
Emotional Leadership
What is Emotional Leadership? The emotional leadership style is generally adopted by leaders when there are conflicts in their team. …
Seven Transformations of Leadership
Leadership is essential for the proper functioning of an organization. It helps in strategizing and systematically carrying out all the …
The Importance of Leadership
There are times in every organization when leadership is required. An important function of that leadership is to keep an …
Tannenbaum Schmidt Leadership Continuum
Definition: The Tannenbaum Schmidt Leadership Continuum is a continuum that runs through extreme ends. At one end, the leaders command their …
Coach-Style Leadership
In today’s world, everyone aims to reach the highest success in their lives. To achieve success, one needs to be …
Bureaucratic Leadership
Bureaucracy is one of the pillars of democracy. It is about governing societies with specific rules and regulations. The system …
Charismatic Leadership
Charismatic leadership plays a significant role in motivating followers to get things done or improve. This is a method of …
Customer Lifetime Value
Customer Lifetime Value (CLV) is one of the key details liable to be followed as a feature of a customer …
Media Planning
Definition: Media planning can be defined as a process of identifying when, where, and why, media content will be shared …