Blue Ocean Strategy Explained
Blue ocean strategy is responsible for creating uncontested market space. The term ‘Blue Oceans’ came into existence in the book …
Strategy
Strategy – Definition, Meaning, Features and Types
Definition – The concept of Strategy can be defined as the measures taken by the managers and management of the …
Product Diversification Strategy
The practice of expanding the original market of a product is called product diversification. The strategy is used so that …
Market Penetration Strategy Explained
Market penetration is one of the four strategies of Ansoff matrix or product market expansion grid. Ansoff matrix is a …
Competitive Advantage – Meaning, Types and Examples
When you have two or more organizations dealing with similar products and services, they will end competing with one another. …
Competitive Strategy – Meaning, Types, and Development
One of the problems of the word competition is that it suddenly brings up a few negative thoughts. We seldom …