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Strategy

Sustainable Competitive Advantage Explained

October 1, 2021 by Pinky Bhasin
sustainable competitive advantage

Well, business today is not without competition. While it is quite essential and essential to gain a competitive advantage over …

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Ansoff Matrix Worksheet

September 30, 2021 by Pinky Bhasin

Ansoff matrix is a growth matrix tool which is used by businesses to check the growth and risks associated with …

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Blue Ocean Strategy Explained

September 29, 2021 by Pinky Bhasin
Blue Ocean Strategy

Blue ocean strategy is responsible for creating uncontested market space. The term ‘Blue Oceans’ came into existence in the book …

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Strategy – Definition, Meaning, Features and Types

September 29, 2021 by Pinky Bhasin

Definition – The concept of Strategy can be defined as the measures taken by the managers and management of the …

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Product Diversification Strategy

September 28, 2021 by Pinky Bhasin
Product diversification

The practice of expanding the original market of a product is called product diversification. The strategy is used so that …

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Market Penetration Strategy Explained

September 28, 2021 by Pinky Bhasin

Market penetration is one of the four strategies of Ansoff matrix or product market expansion grid. Ansoff matrix is a …

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Competitive Advantage – Meaning, Types and Examples

September 27, 2021 by Pinky Bhasin
competitive advantage

When you have two or more organizations dealing with similar products and services, they will end competing with one another. …

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Competitive Strategy – Meaning, Types, and Development

September 27, 2021 by Pinky Bhasin

One of the problems of the word competition is that it suddenly brings up a few negative thoughts. We seldom …

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