Test2000

Authentic Leadership

Authentic Leadership

Authentic leadership is a leadership or management style that talks about transparent, self-aware, honest, and genuine leaders. Authentic leaders lead …

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Advertising

Advertising

Advertising is a communication medium that utilizes a persuasive selling message about a product or service to influence the buying …

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B2B Sales

B2B Sales

B2B sales is a process in which companies or businesses sell products/services to other businesses or companies instead of directly …

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B2B Marketing

B2B Marketing

B2B marketing is a marketing strategy that is targeted towards other businesses or organizations. So, when companies sell their products …

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Brand Name

Brand Name

The brand name is a brand element that lets the people/audiences/customers identify and differentiate a brand from another. Great brand …

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Brand Manager

Brand Manager

A brand manager is responsible for making, adapting, and optimizing a brand strategy as per the market trends, potential customers, …

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Ambush Marketing

Ambush Marketing

Ambush marketing is a way of marketing in which marketers/advertisers of a brand ambush a specific event while competing for more …

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Advertising Management

Advertising Management

Advertising essentially put is telling and selling the product. Advertising Management however is a mind-boggling procedure of utilizing different media …

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Verbal Communication

Verbal Communication

From the very beginning, human beings have always been communicating via some type of verbal communication. Even before the inception …

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Merchandising

Merchandising

Definition: Merchandising is the practice that contributes to product sales to a retail customer. For a retail store, merchandising denotes …

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Brand Extension

Brand Extension

Brand extension is a strategic marketing practice that businesses or brands with a good brand name for a specific product …

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Brand Equity

Brand Equity

Brand equity is a marketing and branding term used to describe the value of a product or service because of …

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