Verbal Communication
From the very beginning, human beings have always been communicating via some type of verbal communication. Even before the inception …
Merchandising
Definition: Merchandising is the practice that contributes to product sales to a retail customer. For a retail store, merchandising denotes …
What is a Brand Story? 5 Brilliant Examples
Definition: A brand story is a cohesive narrative used by brands or businesses by incorporating facts and feelings to inspire …
Brand Extension
Brand extension is a strategic marketing practice that businesses or brands with a good brand name for a specific product …
Brand Equity
Brand equity is a marketing and branding term used to describe the value of a product or service because of …
Brand Design
Brand design is a marketing practice used to design, incorporate and implement different visual or symbolic elements related to the …
Brand Community
A brand community is the community of the people/users/consumers who are emotionally invested in a brand. The community members follow …
Brand Communication
Brand communication is a combination of different marketing and branding activities that companies, brands, or businesses use to interact with …
Brand Promise
A brand promise is a value or experience that a brand promises to its customers every single time when they …
What is Brand Identity?
A brand identity is an adept inclusion of what your brand values are, what your brand elements say, and what …
Brand Definition and Elements
Definition of Brand A brand is a symbol, mark, logo, name, slogan, idea, or any other feature used by a …
Who is a Brand Ambassador?
A brand ambassador is a person to who a business or brand hires to represent the brand positively and productively …
Brand Archetypes
Brand archetypes are used for offering brands a specific type of character to let them be relatable to the people …
What is Brand Association?
Brand association is the perception, image, or symbol a business or brand associates with for instance the Swoosh of Nike …
Brand Awareness
Brand awareness is the familiarity that the target audiences/consumers have with a brand, product, or service. It represents how familiar …
Brand Board
A brand board is a document that contains different brand elements like logo, icons, taglines, color palette, etc for the …
What is Brand Building?
Brand building is a branding process used to build a brand by establishing brand identity and generating brand awareness to …
Brand Colors – Definition and Meaning of Each Color
Brand colors are one of the key elements of the face of a brand. The colors of the brands are …
What is Brand Loyalty?
Brand loyalty is an emotional connection between a consumer and a brand in which a consumer opts for the products …
Brand Logo
A brand logo is a visual symbol through which any business, organization, brand, company, product, or service is identified straight …
What is Brand Value?
Brand value is the financial worth of a brand in its market. A brand is worth the amount that someone …
Brand Recognition
Brand recognition is the ability of a brand to get recognized by its target audience or potential users/buyers through its …