The Importance of Leadership
There are times in every organization when leadership is required. An important function of that leadership is to keep an …
There are times in every organization when leadership is required. An important function of that leadership is to keep an …
Definition: The Tannenbaum Schmidt Leadership Continuum is a continuum that runs through extreme ends. At one end, the leaders command their …
In today’s world, everyone aims to reach the highest success in their lives. To achieve success, one needs to be …
Bureaucracy is one of the pillars of democracy. It is about governing societies with specific rules and regulations. The system …
Charismatic leadership plays a significant role in motivating followers to get things done or improve. This is a method of …
Customer Lifetime Value (CLV) is one of the key details liable to be followed as a feature of a customer …
Definition: Media planning can be defined as a process of identifying when, where, and why, media content will be shared …
In the world today, there are many countries where people are not given their basic fundamental rights. They are still …
Authentic leadership is a leadership or management style that talks about transparent, self-aware, honest, and genuine leaders. Authentic leaders lead …
Definition – Task oriented leadership if to be defined in simple words is,” doing whatever it takes to get the …
Adaptive leadership is a leadership model that empowers you to adeptly and effectively respond to a crisis. The practice of …
Advertising is a communication medium that utilizes a persuasive selling message about a product or service to influence the buying …
4p’s of marketing are Product, Price, Place, & Promotion. – And they are the four pillars of an effective marketing …
4 C’s of Marketing refers to the 4 key factors that can help in designing, developing, analyzing, and optimizing a …
Above-the-line marketing or ATL is a mass media promotion that optimizes the brand-reach to the widest audience market. Above the …
B2B marketing is a marketing strategy that is targeted towards other businesses or organizations. So, when companies sell their products …
The brand name is a brand element that lets the people/audiences/customers identify and differentiate a brand from another. Great brand …
A brand manager is responsible for making, adapting, and optimizing a brand strategy as per the market trends, potential customers, …
Brand yourself’ is a business and marketing term used for a process that creates a public identity for an individual, …
Branding strategies are the base of marketing practices used for optimizing the presence of a business, brand, or individual by …
Brand positioning is an act of designing the offering and image of a company in a manner that the brand …
Brand strategy is the long-term planning used for building a brand from scratch and channelizing systematic as well as sustainable …
Definition – Brand image is the current view or the perceptions that your customers/consumers have about your brand. It is …
Brand personality is a set of human characteristics that a brand possesses. A brand’s personality trait is something to which …
Brand management is a process utilized for optimizing the perceived value of a brand, product, or service. The process of …
Advertising vs marketing is an analysis of two concepts that have a common goal of optimizing reach, presence, and connections …
Communication is described as a dynamic process of transferring messages and information from one person to another in an easy, …
Ambush marketing is a way of marketing in which marketers/advertisers of a brand ambush a specific event while competing for more …
B2B vs B2C is the comparative analysis of business-to-business and business-to-customer business and marketing practices. The B2B marketing practices sell …