Customer Lifetime Value
Customer Lifetime Value (CLV) is one of the key details liable to be followed as a feature of a customer …
Pinky Bhasin
Media Planning
Definition: Media planning can be defined as a process of identifying when, where, and why, media content will be shared …
Democratic Leadership
In the world today, there are many countries where people are not given their basic fundamental rights. They are still …
Authentic Leadership
Authentic leadership is a leadership or management style that talks about transparent, self-aware, honest, and genuine leaders. Authentic leaders lead …
Task Oriented Leadership
Definition – Task oriented leadership if to be defined in simple words is,” doing whatever it takes to get the …
Adaptive Leadership
Adaptive leadership is a leadership model that empowers you to adeptly and effectively respond to a crisis. The practice of …
Advertising
Advertising is a communication medium that utilizes a persuasive selling message about a product or service to influence the buying …
Marketing Mix – The 4 P’s of Marketing
4p’s of marketing are Product, Price, Place, & Promotion. – And they are the four pillars of an effective marketing …
4 C’s of Marketing
4 C’s of Marketing refers to the 4 key factors that can help in designing, developing, analyzing, and optimizing a …
Above the Line Marketing
Above-the-line marketing or ATL is a mass media promotion that optimizes the brand-reach to the widest audience market. Above the …
B2B Marketing
B2B marketing is a marketing strategy that is targeted towards other businesses or organizations. So, when companies sell their products …
Brand Name
The brand name is a brand element that lets the people/audiences/customers identify and differentiate a brand from another. Great brand …
Brand Manager
A brand manager is responsible for making, adapting, and optimizing a brand strategy as per the market trends, potential customers, …
How to Brand Yourself?
Brand yourself’ is a business and marketing term used for a process that creates a public identity for an individual, …
Branding Strategies
Branding strategies are the base of marketing practices used for optimizing the presence of a business, brand, or individual by …
What is Brand Positioning?
Brand positioning is an act of designing the offering and image of a company in a manner that the brand …
What is Brand Strategy?
Brand strategy is the long-term planning used for building a brand from scratch and channelizing systematic as well as sustainable …
What is Brand Image?
Definition – Brand image is the current view or the perceptions that your customers/consumers have about your brand. It is …
What is Brand Personality?
Brand personality is a set of human characteristics that a brand possesses. A brand’s personality trait is something to which …
Brand Management
Brand management is a process utilized for optimizing the perceived value of a brand, product, or service. The process of …
Advertising vs Marketing
Advertising vs marketing is an analysis of two concepts that have a common goal of optimizing reach, presence, and connections …
Importance Of Communication
Communication is described as a dynamic process of transferring messages and information from one person to another in an easy, …
Ambush Marketing
Ambush marketing is a way of marketing in which marketers/advertisers of a brand ambush a specific event while competing for more …
B2B vs B2C – A Comparison
B2B vs B2C is the comparative analysis of business-to-business and business-to-customer business and marketing practices. The B2B marketing practices sell …
List of 9 Barriers to Communication
Barriers to communication are hindrances to effective communication caused by a few factors. Effective communication is the key to problem-solving …
Autocratic Leadership
Autocratic leadership is a sort of leadership where one person makes a choice and others have to follow it. It …
Advertising Management
Advertising essentially put is telling and selling the product. Advertising Management however is a mind-boggling procedure of utilizing different media …
Verbal Communication
From the very beginning, human beings have always been communicating via some type of verbal communication. Even before the inception …
Merchandising
Definition: Merchandising is the practice that contributes to product sales to a retail customer. For a retail store, merchandising denotes …